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institutional analysis

Толкование Перевод

1 institutional

прил.

1) общ. институциональный

а) (являющийся юридическим лицом, а не физическим)

institutional purchaser — институциональный покупатель

See:

institutional broker, institutional buyer 2), institutional client, institutional customer, institutional investor, institutional market

б) (относящийся к какой-л. организации)

large institutional buying of stocks — крупные институциональные покупки акций

See:

institutional buyer 1), institutional buying, institutional seller

2) эк., соц. институциональный (связанный с существующими формальными и неформальными правилами поведения; связанный с экономическими или социологическими теориями, анализирующими институты)

institutional analysis — институциональный анализ

See:

institutional arrangement, institutional economics, institutional environment, institutional framework, institutional racism, institutional unemployment

Англо-русский экономический словарь > institutional
2 soft dollaring

See:

soft dollars

Another reason managers are interested in controlling client commissions deserves special attention. "Soft dollaring" has got to be one of the most misunderstood and controversial practices in the money management business. The very term "soft dollars" suggests something shady and conjures up images of money exchanging hands in dark alleyways. Among laymen, soft dollars may be confused with "soft money" political contributions. There is a thin connection between "soft dollars" and "soft money." Since brokerage firms are not subject to the same rules pertaining to political contributions as municipal underwriting firms, large "soft money" contributions from owners of brokerage firms do find their way into politicians' coffers more easily than contributions from underwriters. However, it is important to not confuse the two terms.

So what is "soft dollaring?" Soft dollaring is the practice whereby money managers use client brokerage commissions to purchase investment research. When a manager pays for products or services with his own money, directly from the research provider, this is referred to as "hard dollars." Payment with client commissions, financed through a brokerage firm, is referred to as "soft dollars." Through soft dollar arrangements money managers are permitted to shift an expense related to the management of assets they would otherwise have to bear, onto their clients. The amount of this research expense the money management industry transfers onto its clients is in the billions annually. As a result, any analysis of the economics of the money management industry should include the effects of soft dollaring; however, we are unaware of any that has. In the institutional marketplace, strange as it may seem, it is possible for a money manager to profit more from soft dollars than from the negotiated asset management fee he receives.

The general rule under the federal and state securities laws is that a fiduciary, the money manager, cannot use client assets for his own benefit or the benefit of other clients. To simplify matters greatly, soft dollaring is a legally prescribed exception to this rule. Congress, the SEC and other regulators have agreed that as long as the research purchased assists the manager in making investment decisions, the clients benefit and its legally acceptable. A tremendous amount of strained analysis has gone into the precise policies and procedures that managers must follow in purchasing research with client commission dollars. Over the years a distinction has been made between "proprietary" research or in-house research distributed to brokerage customers without a price tag attached and "independent third-party" research or research written by a third party and sold to managers at a stated price. Third party research has been most frequently criticized because its cost is separately stated and the benefit to managers most obvious. In this latter case, a breach of fiduciary duty seems most glaring. However, it is well known that proprietary research, offered for "free, " is produced to stimulate sales of dealer inventory. So presumably this research lacks credibility and is less beneficial to clients. There have been distinctions drawn between products and services, such as computers, which are "mixed-use, " i.e., which may serve dual purposes, providing both research and administrative uses. An adviser must make a reasonable allocation of the cost of the product according to its uses, the SEC has said. Some portion must be paid for with "hard" dollars and the other with "soft." There are several articles in our Library of Articles that describe soft dollar practices, rule changes and our proposal to Chairman Levitt to reform the soft dollar business.

The issue that soft dollaring raises is: when is it acceptable for a manager to benefit from his client's commissions? For purposes of this article we would like to introduce a new and more useful perspective for pensions in their analysis of soft dollars or any other brokerage issue. That is, all brokerage commissions controlled by managers, benefit managers in some way. Brokerage decision-making by managers rarely, if ever, is simply based upon what firm can execute the trade at the best price. Brokerage is a commodity. Almost all brokerage firms offer reasonably competent, "best execution" services. If they didn't, they'd get sued and soon be out of business. Most savvy brokerage marketers don't even try to differentiate their firms with long-winded explanations about best-execution capabilities. Best execution is a given and impossible to prove. If you want to understand how your money manager allocates brokerage, study his business as a whole, including his marketing and affiliates-not just the investment process.

The new English-Russian dictionary of financial markets > soft dollaring
3 market

1. сущ.
1) эк. рынок; базар (специальное место, где осуществляется торговля)

COMBS:

market square — рыночная площадь

It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.

ATTRIBUTES: street, roadside 2., open-air 2. а), public 1. 4) а)

Syn:

marketplace 1), bazaar 1)

See:

street market 2), roadside market, open-air market, public market 1)

2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)

to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже

In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.

ATTRIBUTES [product\]: product 1) б), financial 2) б), service 1. 2) а), political 1. 1) а)

ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)

ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)

See:

CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price

3)

а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)

COMBS:

a good market for used cars — хороший спрос на подержанные автомобили

there's no market for these goods — на эти товары нет спроса

The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.

ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)

See:

actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)

б) эк. потребители

ATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional

Syn:

market audience

See:

brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attrition

в) марк. рынок сбыта ( географический район)

to open up a new market — открывать новый рынок

ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide

Syn:

market area, geographic market, geographical market

See:

colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-market

г) марк. = market segment

ATTRIBUTES:

youth market — молодежный сегмент рынка

ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)

See:

black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market

4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)

the market is dull — вялый рынок

ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)

See:

active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market

5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)

fish market — рыбный магазин

meet market — мясной магазин

6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)

transition from plan to market — переход от плана к рынку

See:

market economy, regulated market 2), black market 1) б) Market-Oriented Sector-Selective

7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)

ATTRIBUTES: common 1) а), single 2) а)

See:

common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa
2. гл.
1) эк. продавать, реализовывать, распространять

to manufacture and market a product — производить и продавать продукт

to receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта

to market the product in an alternative channel — распространять продукт через альтернативный канал

to market the product overseas — продавать продукт за рубежом

2) марк. осуществлять маркетинг, позиционировать, продвигать

to market an organization — рекламировать организацию

E-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.

See:

marketer
3. прил.
1) эк. рыночный

а) ( соответствующий рыночным принципам)

Ant:

market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)

See:

market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transaction

б) ( характерный для данного рынка или действующий на данном рынке)

See:

market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market Eye

в) ( имеющий отношение к рынку)

See:

market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing

2) эк. товарный, рыночный ( предназначенный для продажи на рынке)

market fish — товарная рыба, рыба для продажи

market stock — товарный скот, скот для продажи

market vegetables — товарные овощи, овощи для продажи

Syn:

marketable 3)

See:

market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)

* * *
market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.
* * *

рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура
. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .
* * *

Инвестиционная деятельность

рынок

организованное собрание/встреча людей, на которой происходит торговля ценными бумагами

-----

Маркетинг

рынок

территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность

-----

Маркетинг

letter рыночный обзор

конъюнктурный обзор; бюллетень о состоянии рынка

Англо-русский экономический словарь > market
4 advertising

сущ.

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

alcohol advertising on radio — реклама алкоголя на радио

Over 60 percent of alcohol advertising [on television\] is shown during sports programming

to broadcast advertising of gambling services — передавать в эфир рекламу игорных заведений

amount of advertising in the media — объем рекламы в СМИ

Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.

advertising on buses — реклама на автобусах

Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.

two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет

Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.

to distribute printing advertising — распространять печатную рекламу

No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

to prevent alcohol advertising — не допустить рекламирования алкоголя

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.

to regulate advertising of gambling — регулировать рекламу игорного бизнеса

the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве

to specialize in advertising to women — специализироваться на рекламе для женщин

ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),

alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),

foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional

Syn:

advertisement 2)

See:

accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе

advertising expert — рекламный эксперт, эксперт по рекламе

advertising textbook — учебник по рекламе

Syn:

advertising business 1)

See:

above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology

* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.
* * *

размещение объявлений; размещение рекламы; рекламирование
. . Словарь экономических терминов .
* * *

Международное страхование

реклама

эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги

-----

Реклама

реклама

средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом

Англо-русский экономический словарь > advertising
5 IDEA

1) Компьютерная техника: Interactive Data Extraction And Analysis

2) Техника: interface and display electronics assembly

3) Ветеринария: In The Defense Of Earth And Animals

4) Сокращение: International Defence Equipment & Aerospace Exhibition, Институт демократии и поддержки избирательных систем, Identify, Design, Execute, Augment (Process for changing anything.)

5) Университет: Instructional Development And Effectiveness Assessment, Internet Delivery Of Exams And Assignments, Internet Differential Equations Activities

6) Вычислительная техника: Interactive Digital Electronic Appliance, Internet Design, Engineering, and Analysis notes (IETF), International Data Encryption Algorithm (Verschluesselung)

7) Экология: International Desalination and Environmental Association

8) Деловая лексика: Institutional Data Easy Access

9) Образование: Individual Development And Educational Assessment, Individuals with Disabilities Education Act, Instant Digital Education Assistant, Interior Distance Education Of Alaska, (Individuals with Disabilities Education Act) Закон об образовании лиц с инвалидностью

10) Расширение файла: International Data Encryption Algorithm

11) Должность: Innovation Development Employment And Applications

Универсальный англо-русский словарь > IDEA
6 idea

1) Компьютерная техника: Interactive Data Extraction And Analysis

2) Техника: interface and display electronics assembly

3) Ветеринария: In The Defense Of Earth And Animals

4) Сокращение: International Defence Equipment & Aerospace Exhibition, Институт демократии и поддержки избирательных систем, Identify, Design, Execute, Augment (Process for changing anything.)

5) Университет: Instructional Development And Effectiveness Assessment, Internet Delivery Of Exams And Assignments, Internet Differential Equations Activities

6) Вычислительная техника: Interactive Digital Electronic Appliance, Internet Design, Engineering, and Analysis notes (IETF), International Data Encryption Algorithm (Verschluesselung)

7) Экология: International Desalination and Environmental Association

8) Деловая лексика: Institutional Data Easy Access

9) Образование: Individual Development And Educational Assessment, Individuals with Disabilities Education Act, Instant Digital Education Assistant, Interior Distance Education Of Alaska, (Individuals with Disabilities Education Act) Закон об образовании лиц с инвалидностью

10) Расширение файла: International Data Encryption Algorithm

11) Должность: Innovation Development Employment And Applications

Универсальный англо-русский словарь > idea
7 training

̈ɪˈtreɪnɪŋ
1. сущ.
1) воспитание
2) обучение (in) to get, receive training ≈ тренироваться, обучаться, учиться to give, provide training ≈ тренировать, обучать assertiveness training ≈ обучение уверенности в себе thorough training ≈ основательное обучение toilet training ≈ приучение к опрятности, обучение пользоваться горшком hands-on training in the use of computers ≈ практические занятия по пользованию компьютером basic training by training hands-on training in-service training intense training manual training military training on-the-job training physical training voice training
3) тренировка Syn: coaching
4) дрессировка ∙ Syn: discipline, drill, exercise, practice sensitivity training
2. прил. тренировочный, учебный Syn: practice, educational воспитание;
формирование - character * формирование характера обучение;
подготовка;
образование - military * военная подготовка - vocational * профессиональное обучение - further * повышение квалификации - under * проходящий подготовку - on-the-job * обучение по месту работы - the * of teachers подготовка учителей - * of mind and body умственное и физическое воспитание - nurses in * лица, готовящиеся стать медсестрами - students in higher * студенты старших курсов (профессиональная) выучка, образование;
познания, знания - a historian by * историк по образованию - his * in the classics его знание классиков тренировка - * manager тренер - * spells( спортивное) периоды тренировки;
тренировочные занятия - bridge * упражнения в положении "мост" (борьба) - * for a football match тренировка перед футбольным матчем - to go into * начать тренироваться - the football team is in * for the big game футбольная команда тренируется перед крупной игрой занятие( по физической подготовке) дрессировка - * of horses выездка лошадей - to go in for the * of dogs заниматься дрессировкой собак (спортивное) тренированность, подготовленность;
(спортивная) форма - to be in first-rate * for a race быть прекрасно подготовленным к состязанию в беге - to be out of * быть не в форме, быть в плохой форме - he was in perfect * он достиг пика формы (садоводчество) формирование (плодовых деревьев) (военное) наводка( орудия) учебный - * aids учебные пособия - * airplane учебный самолет - * assembly( военное) учебные сборы - * camp (военное) учебный лагерь - * equipment( военное) учебное снаряжение, учебное имущество и оборудование - * period( военное) учебный сбор тренировочный - * suit тренировочный костюм accelerated vocational ~ ускоренная профподготовка adaptation ~ адаптационная профподготовка adjustment ~ дополнительная подготовка (работников, которые нуждаются в повышении квалификации из-за происходящих перемен в требованиях к их профессиональным навыкам) advanced ~ повышение квалификации advanced vocational ~ повышение квалификации all-round ~ разносторонняя подготовка alternating ~ попеременное обучение (основным принципом котрого является чередование обучения в учебном заведении с практическими занятиями на производстве) basic ~ базовая профподготовка basic ~ начальная подготовка basic ~ основной курс обучения basic vocational ~ начальное профессиональное обучение bridging ~ дополнительное профобучение business ~ обучение торгово-промышленной деятельности career ~ профессиональная подготовка с целью занятия более высокого поста или совершенствования мастерства competency based ~ обучение в соответствии с успехами continuing vocational ~ непрерывная профподготовка elementary ~ начальное обучение family ~ семейное обучение, обучение ремеслу на семейном предприятии formal ~ формальное обучение;
обучение в школе, училище и т. д. further ~ дальнейшее образование further ~ дальнейшее профобучение;
дополнительная профподготовка;
специальная подготовка;
переквалификация further ~ повышение квалификации group ~ групповое обучение;
метод коллективного обучения in-plant ~ профподготовка на производстве in-service ~ подготовка на рабочем месте в третичном секторе (банки, страховые компаниии, государственные и общественные учереждения) individualized ~ индивидуализированное обучение induction ~ вводное обучение initial ~ начальная профподготовка (для получения работы) institutional ~ профподготовка в специальном учебном заведении (профшкола, техническое училище) interplant ~ межзаводская профподготовка job-related ~ профподготовка связанная в определенным видом работы legal ~ правовое обучение maternity ~ обучение беременных женщин перед родами mobile ~ передвижная школа профподготовки modular ~ модульная профподготовка (содержание подготовки разбито на отдельные автономные модули) non-formal ~ неформальная профподготовка (гибкие программы профподготовки) occupational ~ профессиональное обучение off-the-job ~ профподготовка вне рабочего места;
подготовка вне предприятия или в специально отведенном месте на предприятии ~ обучение;
on-the-job training обучение по месту работы on-the-job ~ обучение без отрыва от производства on-the-job ~ обучение на рабочем месте on-the-job ~ профобучение на работе (путем выполнения обычной работы на рабочем месте под контролем опытного специалиста) personal adjustment ~ подготовка включающая личную адаптацию к новой работе polyvalent vocational ~ поливалентное профессиональное обучение (дающий возможно более широкое базовое обучение) practical ~ практическая подготовка practical ~ практическая профподготовка;
обучение с применением практических упражнений practical ~ практическия занятия practical ~ практическое обучение practical work ~ практическое трудовое обучение;
практическая деятельность в области профессиональной подготовки prevocational ~ предпрофессиональная подготовка professional ~ профессиональное обучение recurrent ~ возвратная профподготовка (полученное знание неоднократно применяется на практике) refresher ~ профобучение;
освежение профессиональных знаний safety ~ профподготовка по безопасности труда sandwich ~ попеременное обучение (в учебном заведении и на предприятии) sectoral ~ отраслевое профобучение simulation ~ имитационная профподготовка (с помощью моделей, макетов машин или оборудования) specialist ~ подготовка специалистов specialized ~ специализированное обучение staff ~ обучение персонала technical ~ техническое обучение training pres. p. от train ~ воспитание ~ воспитание ~ дрессировка ~ обучение;
on-the-job training обучение по месту работы ~ обучение ~ подготовка ~ тренировка ~ тренировочный, учебный ~ by stage поэтапная профподготовка ~ for the trainable профподготовка для тех кто способен ее воспринять ~ needs analysis анлиз потребности в профподготовке ~ of trainers подготовка инструкторов ~ with production обучение в процессе производства ~ within the underworking профподготовка на предприятии vocational ~ профессиональная подготовка vocational ~ профессиональное обучение vocational ~ специальное образование vocational: vocational профессиональный;
vocational school ремесленное училище;
vocational training профессиональное обучение;
профессионально-техническое образование work adjustment ~ профподготовка с целью получения занятости в новых условиях

Большой англо-русский и русско-английский словарь > training
8 customer

сущ.

1) марк. = consumer 1),

ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)

foreign ( international) customer — зарубежный клиент, международный клиент

customer-oriented approach — подход, ориентированный на потребителя

customer-oriented pricing — ценообразование, ориентированное на потребителя

customer-oriented service — обслуживание с ориентацией на потребителя

software customer — покупатель программного обеспечения

customer of pastries — покупатель кондитерской выпечки

Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.

car repair customer — клиент на авторемонт

customer of product placement — клиент на продакт-плейсмент

customer of mortgage insurance — клиент по ипотечному страхованию

vendor’s customer — клиент продавца

customer of a graphic designer — клиент графического дизайнера

laundry customer — клиент прачечной

customer of a plumbing company — клиент водопроводной компании

customer for cotton goods — клиент на хлопчатобумажные изделия

customer for Sudanese oil — клиент на суданскую нефть

tough customer — трудный клиент

cash-cow customer — "дойный" клиент

credit worthy customer — кредитоспособный клиент

credit card customer — клиент, расплачивающийся кредитной картой

retail customer — розничный покупатель

to lose a customer — потерять клиента [покупателя\]

to service [to serve\] customers — обслуживать покупателей [клиентов\]

to service customers through traditional means — обслуживать клиентов традиционным способом

Ant:

higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory

See:

advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule

2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)

See:

higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory

* * *
клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).
* * *

Клиент
. . Словарь экономических терминов .
* * *

Коммерческая деятельность

покупатель; заказчик

Англо-русский экономический словарь > customer
9 propaganda

сущ.

1) пол., соц. пропаганда (совокупность приемов, используемая для принятия общественным мнением определенной точки зрения)

See:

sociological propaganda, agitation 2), Catholic Action, community relations officer, agitprop, institutional campaign, Institute for Propaganda Analysis, admass, publicity, advertising, orwellism, political propaganda, psychological war, public diplomacy

2) пол., соц. объединение пропаганды (общественно-политическое объединение, созданное в целях пропаганды каких-л. идей)

Англо-русский экономический словарь > propaganda
10 framework

остов; основа; основы; структура; рамки

- within the framework of:

- framework of cost analysis

- framework of society

- conceptual framework

- institutional framework

- national accounting framework

- organizational framework

Англо-русский словарь по экономике и финансам > framework
11 training

[̈ɪˈtreɪnɪŋ]

accelerated vocational training ускоренная профподготовка adaptation training адаптационная профподготовка adjustment training дополнительная подготовка (работников, которые нуждаются в повышении квалификации из-за происходящих перемен в требованиях к их профессиональным навыкам) advanced training повышение квалификации advanced vocational training повышение квалификации all-round training разносторонняя подготовка alternating training попеременное обучение (основным принципом котрого является чередование обучения в учебном заведении с практическими занятиями на производстве) basic training базовая профподготовка basic training начальная подготовка basic training основной курс обучения basic vocational training начальное профессиональное обучение bridging training дополнительное профобучение business training обучение торгово-промышленной деятельности career training профессиональная подготовка с целью занятия более высокого поста или совершенствования мастерства competency based training обучение в соответствии с успехами continuing vocational training непрерывная профподготовка elementary training начальное обучение family training семейное обучение, обучение ремеслу на семейном предприятии formal training формальное обучение; обучение в школе, училище и т. д. further training дальнейшее образование further training дальнейшее профобучение; дополнительная профподготовка; специальная подготовка; переквалификация further training повышение квалификации group training групповое обучение; метод коллективного обучения in-plant training профподготовка на производстве in-service training подготовка на рабочем месте в третичном секторе (банки, страховые компаниии, государственные и общественные учереждения) individualized training индивидуализированное обучение induction training вводное обучение initial training начальная профподготовка (для получения работы) institutional training профподготовка в специальном учебном заведении (профшкола, техническое училище) interplant training межзаводская профподготовка job-related training профподготовка связанная в определенным видом работы legal training правовое обучение maternity training обучение беременных женщин перед родами mobile training передвижная школа профподготовки modular training модульная профподготовка (содержание подготовки разбито на отдельные автономные модули) non-formal training неформальная профподготовка (гибкие программы профподготовки) occupational training профессиональное обучение off-the-job training профподготовка вне рабочего места; подготовка вне предприятия или в специально отведенном месте на предприятии training обучение; on-the-job training обучение по месту работы on-the-job training обучение без отрыва от производства on-the-job training обучение на рабочем месте on-the-job training профобучение на работе (путем выполнения обычной работы на рабочем месте под контролем опытного специалиста) personal adjustment training подготовка включающая личную адаптацию к новой работе polyvalent vocational training поливалентное профессиональное обучение (дающий возможно более широкое базовое обучение) practical training практическая подготовка practical training практическая профподготовка; обучение с применением практических упражнений practical training практическия занятия practical training практическое обучение practical work training практическое трудовое обучение; практическая деятельность в области профессиональной подготовки prevocational training предпрофессиональная подготовка professional training профессиональное обучение recurrent training возвратная профподготовка (полученное знание неоднократно применяется на практике) refresher training профобучение; освежение профессиональных знаний safety training профподготовка по безопасности труда sandwich training попеременное обучение (в учебном заведении и на предприятии) sectoral training отраслевое профобучение simulation training имитационная профподготовка (с помощью моделей, макетов машин или оборудования) specialist training подготовка специалистов specialized training специализированное обучение staff training обучение персонала technical training техническое обучение training pres. p. от train training воспитание training воспитание training дрессировка training обучение; on-the-job training обучение по месту работы training обучение training подготовка training тренировка training тренировочный, учебный training by stage поэтапная профподготовка training for the trainable профподготовка для тех кто способен ее воспринять training needs analysis анлиз потребности в профподготовке training of trainers подготовка инструкторов training with production обучение в процессе производства training within the underworking профподготовка на предприятии vocational training профессиональная подготовка vocational training профессиональное обучение vocational training специальное образование vocational: vocational профессиональный; vocational school ремесленное училище; vocational training профессиональное обучение; профессионально-техническое образование work adjustment training профподготовка с целью получения занятости в новых условиях

English-Russian short dictionary > training

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